We are a community agency and learning organization building and nurturing vibrant and profitable community spaces, online + IRL.
We exist to support ambitious community founders in creating and running their own friendly nooks on the internet and IRL.
Our Why
Since the beginning of time, humans have been gathering to collaborate, celebrate, and co-create the world they want to live in. Connection has always been a survival skill.
The internet age promised to expand the human ability to connect and thrive together. Instead, social media platforms and algorithms have left us more disconnected, addicted, and less healthy.
As we looked for better models for enabling human connection online and off, community businesses have emerged as a way forward. They are small, independently-owned businesses that prioritize connection and growth.
We exist to support the community founders who are defining what it means to build this kind of business.
We are proud to support community business leaders in their work of making society more connected, and people more joyful and whole.
How we define key concepts we talk about:
A Community is a group of people interested in nurturing their own and one another's growth.
A Community Business is an organization that makes money from facilitating interactions that nurture individual and collective growth.
What we believe
Community = Growth 🌱
Gathering with others is rooted in our desire for growth. Connection is about finding companions for the journey towards the world we want to live in.
Calm Ambition 🏔
You’re in this for all the seasons, not just one. The best way to build a long-term business and community is to aim for a balance between calm and ambition.
Progress > Perfection 🎨
Imperfection is the glue of connection. Making your work visible makes you feel human and is a permission slip for others to show up as themselves.
Small is All 🐜
Go deeper with fewer humans. We should spend more time in small, curated online and IRL spaces, instead of social media.
How to work with us
-
Our signature program for community founders. An all-in-one companion to sustainably scaling a values-driven community business.
-
Hands-on support in crafting a clear strategy, and launching, relaunching, or supercharging a community that helps you hit your business goals.
About Tatiana
Tatiana is a community business strategist, teacher, and founder of Friendly Nooks.
Via her courses and community, she’s helped a diverse group of community founders perfect their business models, and community experience, and grow sustainable businesses.
Before focusing on supporting community founders, Tatiana worked in international sales, marketing, and was the first hire and head of product at Imperative, a tech solution for building community within organizations via peer coaching. As a community builder, she previously built and grew Techfest Club, an in-person community for women in tech in NYC with 2000+ members.
Tatiana believes our childhood experiences with connection and belonging play a major part in the communities and businesses we build. Part of her job is helping community founders unlock those experiences and leverage them to build stronger communities.
Outside of work she loves reading, birdwatching, hosting dinner parties and making new friends on the internet.
What you need to know to grow a profitable, values-aligned community business.
Every other week on Wednesday, we send you inspiration, clear tactics you can copy, plus regular invitations to free events and workshops for community founders.